Flavours
Brewed
not stirred
Ludwig’s
Classic
Ludwig’s
Classic
Ludwig’s is crafted with centuries-old expertise from the Noble House of Bavaria. Its rich color and refined aroma invite you to savor an elegant malty flavour, accented by a delightful hint of sourness and a satisfying finish of Bavarian hops. Ludwig’s Classic is the perfect companion for meals or any evening occasion, offering a timeless taste that suits every moment.
Ludwig’s
Apple
Ludwig’s
Lemon
Ludwig’s Lemon is a delightful homage to the cosmopolitan spirit of Bavaria’s visionary rulers. In their grand orangeries, they cultivated vibrant lemons, savoring the fruit’s invigorating sourness, perfectly balanced by the fine bitterness of Bavarian hops. This malt beverage is a masterful blend of these flavours, designed to refresh and satisfy at any time of day. Whether you’re enjoying a casual afternoon with family or a lively evening with friends, Ludwig’s Lemon adds a touch of zest to every occasion. It’s more than just a drink; it’s a celebration of heritage and flavour.
Ludwig’s
Lemon
Ludwig’s
Apple
Ludwig’s Apple captivates with a harmonious blend of fruity freshness and refined malty notes. In the picturesque Bavarian mountains, where apple trees are a symbol of natural abundance, this simple yet exquisite fruit is cherished for crafting the finest foods and beverages. Ludwig’s Apple embodies this tradition, delivering a fresh, invigorating aroma paired with the distinctive aromatic bitterness of Bavarian hops. It’s not just a drink; it’s an experience, making it the perfect choice for any occasion, whether you’re starting your day or savoring a moment of relaxation.
Ludwig’s
Peach
Ludwig’s
Peach
Ludwig’s Peach is a true taste of Bavaria, infused with the aroma of sun-kissed orchards in the height of early summer. Crafted with nearly 800 years of brewing mastery, this exceptional brew combines the luscious sweetness of ripe peaches with the delicate, complex finish of the finest hops. Each sip of Ludwig’s transports you to the heart of Bavaria, where tradition meets taste in a symphony of flavours. Feel the warm embrace of the Bavarian countryside and the centuries-old brewing heritage with every delightful pour.
Ludwig’s
Strawberry
Ludwig’s
Strawberry
Strawberries have long been a treasured fruit in Bavaria, nurtured for centuries by the skilled gardeners of the Wittelsbach family. These iconic Bavarian strawberries, with their deep, ruby-red hue and delicate, tender flesh, captivate the senses with their intense, sweet fragrance. When combined with the bold bitterness of hand-picked hops, this malt beverage transforms into an extraordinary companion, perfect for every occasion—whether it’s a festive gathering or a quiet moment of reflection.
Franchise
Franchise
System
König Ludwig International (KLI) is expanding its reach through a strategic franchise model for its flavoured malt drinks. This initiative partners with leading industry specialists to ensure premium quality and operational excellence.
KLI brings its renowned brand and brewing expertise, while collaborating with key partners: KRONES, a leader in machinery, AKRAS, a top flavour provider, IREKS, known for high-quality malt, and BARTHHAAS, a global expert in hops.
The franchise model offers a structured roadmap, from initial feasibility to full operations, ensuring a seamless market entry and sustainable growth in the region. Through this partnership, KLI and its franchisees aim to capture the growing demand for non-alcoholic flavoured beverages, leveraging both global expertise and local market insights.
This model not only reinforces KLI’s commitment to quality but also fosters strong, localized business operations, making it an ideal opportunity for potential franchisees in the near-beer-segment.
Key Marketing
Market Segment
Flavoured Malt Drinks
Key Market Drivers
- \Health Consciousness: There is a growing trend towards healthier lifestyles, with consumers opting for non-alcoholic beverages as a substitute for traditional alcoholic drinks.
- \Urbanization and Lifestyle Changes: Rapid urbanization and hectic lifestyles are driving the demand for convenient, ready-to-drink beverages.
- \Economic Factors: Rising disposable incomes in the Middle East allow consumers to spend more on premium and healthier beverage options. *
- \Strict regulations on the consumption and production.
As a result, the demand of non-alcoholic beverages is expected to increase significantly in the forecast years due to the increasing availability of flavoured non-alcoholic drink options.
Market Segmentation
- \By Category: The market is bifurcated into plain and flavoured non-alcoholic beers, with the flavoured segment expected to grow significantly. Flavoured varieties cater to diverse consumer tastes, including options infused with fruits, spices, or botanicals. *
- \By Distribution Channel: Non-alcoholic beers are widely available through supermarkets/hypermarkets, specialty stores, and increasingly through online retailers. This diversified distribution network enhances accessibility and convenience for consumers . *
König Ludwig International
Kaltenberg
KLI
Why König Ludwig International?
König Ludwig International (KLI) is synonymous with centuries of brewing mastery, a legacy that began in 1260 with the royal Wittelsbach family. With nearly 800 years of expertise, KLI has perfected the art of brewing, making our products a staple of Bavarian tradition. Today, we continue to honor this heritage while expanding into new realms, and reactivate the near-beer malt drink segment.
Our Ludwig’s brand is a testament to this evolution. Crafted with the same rigorous standards that define our premium beers, Ludwig’s offers an alcoholfree and halal certified alternative that retains the depth and richness of traditional beer. Brewed, not fermented, and 100% halal, Ludwig’s is designed for those who seek a royal drinking experience without compromise.
Beyond brewing, KLI excels in the creation and management of licensed brands. Our extensive experience in brand development and licensing ensures that every product under the KLI umbrella meets the highest standards of quality and consistency. Whether it’s expanding our own iconic brands or partnering to create new ones, we bring a wealth of knowledge, proven processes, and a commitment to excellence to every endeavor.
Choosing KLI means choosing a partner with a deep-rooted history, unparalleled expertise, and a forward-looking approach. We invite you to explore our legacy of quality and innovation, where each product is a reflection of our dedication to craftsmanship and our passion for creating exceptional drinking experiences.
Brand Positioning
Brewed
not stirred
Brand Positioning
Ludwig’s Royal malt – brewed not stirred. Crafted with century old brewing expertise of the Bavarian House.
Product
Bavaria
Essence
Ludwig’s is more than just a drink; it’s a legacy. Crafted under the guidance of Prince Luitpold of Bavaria, Ludwig’s stands as a testament to over 800 years of brewing excellence within the Royal Family. A product of König Ludwig International, this unique malt beverage captures the essence of Bavarian tradition with a modern twist.
Traditional
Brew
Designed for the near-beer segment, Ludwig’s offers the unmistakable taste of classic beer while remaining 100% halal, adhering to the highest standards without fermentation. Whether you prefer the rich, authentic taste of a traditional brew or the vibrant, fruity notes reminiscent of the Bavarian countryside, Ludwig’s has a flavour profile to match every palate.
Flagship
Royal Classic
Our flagship, the “Royal Classic,” is complemented by a variety of flavours, each meticulously crafted to bring the best taste experience in its category. From the fresh fruit cultivation of the Royal family to your glass, Ludwig’s promises a royal experience in every sip.
Indulge in a drink where royal heritage meets unparalleled craftsmanship. Discover Ludwig’s – a royally Bavarian pleasure, brewed to perfection.
Use case | How to become a segment leader
Use case
Mongolia
Introducing a Royal Bavarian Brand in Mongolia
Market Characteristics:
In Mongolia the consumption of brewed beverages is growing in urban areas. The market is relatively untapped, with significant growth potential due to a young population and rising disposable incomes.
Use case
The brand became the largest international beer brand brand in the Mongolian market.
Market Overview:
Population: 3 million people
Market: Mongolia
Per Capita Consumption beer: 36 liters
Year one
Strategic Entry
Objective:
Launch a new Royal Premium Brand in Mongolia.
Strategy:
KLI collaborates with a local partner to introduce a completely new beverage category, a wheatbeer under a Royal Premium Brand—into the Mongolian market. Given the nascent state of the beer market and the population’s familiarity with spirits, the strategy is to position the product as a royal premium offering from the outset.
Channels:
The brand adopts a price-leading strategy in both on-trade (bars, restaurants) and off-trade (supermarkets, retail) channels, ensuring strong visibility and exclusivity.
Positioning: The brand is marketed as a premium and upmarket product, with an emphasis on quality ingredients and brewing tradition and longlasting values. This appeals to the growing middle and upper classes, as well as younger consumers looking for new experiences.
Year four
Market Leadership
Achievement:
The brand becomes the largest international brewed beverages brand in the Mongolian market.
Brand Awareness:
By year 4, the brand has achieved over 80% brand awareness. This success is attributed to a well-executed marketing campaign that resonates with the local culture while emphasizing the royal premium quality of the product.
Brand Image:
The brand image is well communicated and well received, with associations of prestige, quality, and modernity.
Expansion:
Seeing the growing popularity, other international and local competitors begin to introduce similar beverages. Despite this, the brand maintains its leading position in its category due to its early mover advantage and strong brand equity.
Consumers
3 Million
Consumers
3 Million
Year six
Line extension
Strategy:
To capitalize on its strong market position, the brand introduces a line extension, such as a new flavour variant or a lighter version, catering to different consumer preferences.
Objective:
The line extension aims to capture a broader audience, including those who may not have initially gravitated toward the original premium product.
Outcome:
The line extension further solidifies the brand’s dominance in the market, appealing to both loyal customers and new segments.
Year nine
Market domination
Achievement:
The brand has become the largest in its category, not just in terms of market share but also in influence. Its success has led to an influx of imports and locally made beverages trying to replicate its success.
Price Leadership:
The brand continues to lead in pricing, setting the standard for premium brews in Mongolia.
Brand Awareness:
The brand enjoys sustained high brand awareness and a positive image, remaining synonymous with premium quality in the Mongolian beverage market.
Conclusion
Successful
This case demonstrates a successful market entry and growth strategy in Mongolia, transforming a premium brew brand from a new market entrant to the dominant player in just under a decade. The brand’s success is rooted in strategic positioning, effective marketing, and continuous innovation, leading to its status as a market leader and trendsetter in the Mongolian beverage industry.
Contact
Want to know more?
We are pleased to hear from you: welcome@ludwigs-royal-malt.com